State profile
Wisconsin FIPS 55
Population
5,871,661
Median household income
$67,080
Nonfarm employment
3,082,000
Business establishments
144,774
Every figure above traces to a primary source · view data sources & methodology
State Highlights
Largest employer sector
Manufacturing
479,846 employees
Business concentration
18.2%
of private employment in Manufacturing
Home prices, 1 year
+5.6%
FHFA
Federal outlays per capita
$16,101.53
USASpending.gov
Economy & Labor
Total nonfarm employment
BLS Current Employment Statistics, not seasonally adjusted · persons · 20 months available
· latest observation: August 2026
Employment ratio
53.2%
employed ÷ population
Unemployed population (ACS)
109,017
Vs. July
▲ 4,400
Business density
25.0 per 1,000
establishments per capita
Leading Industries
Leading industries by employment
Ranked by private-sector employment, same measure as the Business & Industry tab · see the full breakdown there
1
Manufacturing
479,846 employees
2
Health care and social assistance
410,656 employees
3
Retail trade
312,489 employees
4
Accommodation and food services
243,238 employees
5
Administrative and support and waste management and remediation services
170,012 employees
Leading Public Companies
Top 5 by latest reported revenue
SEC EDGAR / XBRL Company Facts · see the full listing on the Public Companies tab
FISERV INC · FISV
$21.19B
ManpowerGroup Inc. · MAN
$17.96B
KOHLS Corp · KSS
$15.53B
OSHKOSH CORP · OSK
$10.42B
WEC ENERGY GROUP, INC. · WEC
$9.80B
Population & People
Homeownership rate
67.4%
1.62M of 2.40M occupied homes are owner-occupied
Population by age
U.S. Census Bureau, ACS 5-year estimate (table B01001) · reconciles to total population
Housing & Real Estate
Median home value
$200,400
Median gross rent
$916 / month
Vacancy rate
11.6%
Total housing units
2.72M
Owner-occupied homes
1.62M
Renter-occupied homes
782.1K
Home prices, 1 year
+5.6%
Home prices, 5 years
+54.0%
Latest FHFA period
2026 Q2
ACS: 2021 ACS 5-year · FHFA: 2026 Q2
ACS housing estimates from the U.S. Census Bureau — median home value reflects owner-reported value, not a current sale price. House-price changes are from the FHFA All-Transactions House Price Index, a measure of price appreciation over time, not a home-value estimate.
Federal Spending
Total federal outlays
$93.32B
Outlays per capita
$16,101.53
Total prime award value
$99.66B
Source: USASpending.gov · specific reporting period not published in this dataset
Business establishments
144,774
Private-sector employment
2,642,958
Annual payroll
$161.46B
Avg. employees / establishment
18.3
derived: employment ÷ establishments
Census County Business Patterns · reference year 2023 State Ledger collected this data Sep 19, 2026, 12:10 UTC — not the measurement period.
Industry breakdown
Ranked by private-sector employment · NAICS 2-digit sectors as published (merged groups such as 31-33 kept intact)
31-33Manufacturing
479,846 employees
8,479 establishments ·
$32.84B payroll
Public companies headquartered here · 15
ACCURAY INC (ARAY)
· BADGER METER INC (BMI)
· DOUGLAS DYNAMICS, INC (PLOW)
· GENERAC HOLDINGS INC. (GNRC)
· HARLEY-DAVIDSON, INC. (HOG)
· JOHNSON OUTDOORS INC (JOUT)
· KOSS CORP (KOSS)
· LiveWire Group, Inc. (LVWR)
· MANITOWOC CO INC (MTW)
· MODINE MANUFACTURING CO (MOD)
·+5 more
62Health care and social assistance
410,656 employees
17,592 establishments ·
$25.47B payroll
44-45Retail trade
312,489 employees
18,044 establishments ·
$10.84B payroll
Public companies headquartered here · 2
KOHLS Corp (KSS)
· LANDS' END, INC. (LE)
72Accommodation and food services
243,238 employees
15,530 establishments ·
$5.30B payroll
56Administrative and support and waste management and remediation services
170,012 employees
8,048 establishments ·
$8.04B payroll
Public companies headquartered here · 1
ManpowerGroup Inc. (MAN)
52Finance and insurance
139,100 employees
8,673 establishments ·
$14.63B payroll
Public companies headquartered here · 11
1895 Bancorp of Wisconsin, Inc. /MD/ (BCOW)
· Artisan Partners Asset Management Inc. (APAM)
· ASSOCIATED BANC-CORP (ASB)
· Bank First Corp (BFC)
· Citizens Community Bancorp Inc. (CZWI)
· EWSB Bancorp, Inc. /MD/ (EWSB)
· FIRST BUSINESS FINANCIAL SERVICES, INC. (FBIZ)
· Marathon Bancorp, Inc. /MD/ (MBBC)
· MGIC INVESTMENT CORP (MTG)
· NICOLET BANKSHARES INC (NIC)
·+1 more
23Construction
133,159 employees
14,679 establishments ·
$11.12B payroll
54Professional, scientific, and technical services
124,811 employees
11,680 establishments ·
$10.73B payroll
42Wholesale trade
124,641 employees
6,489 establishments ·
$10.12B payroll
48-49Transportation and warehousing
121,545 employees
5,848 establishments ·
$6.71B payroll
Public companies headquartered here · 2
MARTEN TRANSPORT LTD (MRTN)
· Schneider National, Inc. (SNDR)
81Other services (except public administration)
99,055 employees
14,764 establishments ·
$3.71B payroll
55Management of companies and enterprises
75,662 employees
975 establishments ·
$8.36B payroll
61Educational services
58,390 employees
1,782 establishments ·
$2.71B payroll
51Information
56,278 employees
2,400 establishments ·
$5.60B payroll
71Arts, entertainment, and recreation
46,081 employees
2,992 establishments ·
$1.83B payroll
53Real estate and rental and leasing
29,387 employees
5,635 establishments ·
$1.65B payroll
22Utilities
12,076 employees
382 establishments ·
$1.37B payroll
Public companies headquartered here · 3
ALLIANT ENERGY CORP (LNT)
· WEC ENERGY GROUP, INC. (WEC)
· WISCONSIN ELECTRIC POWER CO (WELPM)
11Agriculture, forestry, fishing and hunting
3,673 employees
520 establishments ·
$213.38M payroll
21Mining, quarrying, and oil and gas extraction
2,717 employees
154 establishments ·
$233.64M payroll
99Industries not classified
142 employees
108 establishments ·
$2.96M payroll
Public-company links use SEC-to-NAICS sector mappings and may not cover every company headquartered here.
Publicly traded companies in the State Ledger SEC dataset headquartered in Wisconsin.
The dataset is still expanding and is not yet a complete listing of every public company in the state.
Public companies listed
53
Companies showing market data
46
Eligible ticker coverage
79.3%
Latest session
Oct 9, 2026
Coverage is based on eligible SEC ticker symbols and may differ from the number of companies listed.
FISERV INC FISV
$45.62
-0.70%
Revenue$21.19B
Net income$3.48B
Assets$80.13B
$52.80
-2.91%
Revenue$17.96B
Net income—
Assets$9.16B
KOHLS Corp KSS
$20.34
+1.14%
Revenue$15.53B
Net income$272.00M
Assets$13.36B
OSHKOSH CORP OSK
$125.28
-1.55%
Revenue$10.42B
Net income—
Assets$10.07B
$103.75
+0.12%
Revenue$9.80B
Net income$1.56B
Assets$51.52B
$432.54
-0.50%
Revenue$8.34B
Net income$869.00M
Assets$11.22B
$31.49
-0.79%
Revenue$5.67B
Net income$103.60M
Assets$4.84B
Snap-on Inc SNA
$360.18
+0.33%
Revenue$5.16B
Net income$1.02B
Assets$8.41B
Revenue$4.49B
Net income$626.80M
Assets$19.70B
$26.89
+0.58%
Revenue$4.47B
Net income$338.74M
Assets$8.04B
$65.87
+0.53%
Revenue$4.36B
Net income$810.00M
Assets$24.99B
$224.90
+0.18%
Revenue$4.21B
Net income$159.55M
Assets$5.57B
PLEXUS CORP PLXS
$262.61
+0.44%
Revenue$4.03B
Net income$172.89M
Assets$3.14B
SMITH A O CORP AOS
$56.38
-0.30%
Revenue$3.83B
Net income$546.20M
Assets$3.14B
$181.44
-0.02%
Revenue$3.18B
Net income$121.50M
Assets$2.67B
$77.34
-0.32%
Revenue$2.81B
Net income$99.90M
Assets$3.38B
Quad/Graphics, Inc. QUAD
$9.35
-1.37%
Revenue$2.42B
Net income—
Assets$1.25B
MANITOWOC CO INC MTW
$21.69
-0.28%
Revenue$2.24B
Net income$7.20M
Assets$1.82B
$21.28
+0.24%
Revenue$1.71B
Net income$101.76M
Assets$2.89B
$46.56
+0.57%
Revenue$1.70B
Net income$198.00M
Assets$2.68B
BRADY CORP BRC
$85.33
+1.10%
Revenue$1.66B
Net income$205.38M
Assets$1.85B
$130.29
-1.27%
Revenue$1.61B
Net income$134.49M
Assets$2.24B
$27.43
-1.51%
Revenue$1.21B
Net income$738.35M
Assets$6.64B
$33.48
-0.51%
Revenue$1.20B
Net income$290.32M
Assets$1.58B
$10.49
-0.05%
Revenue$1.16B
Net income$5.51M
Assets$751.07M
BADGER METER INC BMI
$131.50
+2.84%
Revenue$916.66M
Net income$141.63M
Assets$973.58M
MARCUS CORP MCS
$27.04
-0.15%
Revenue$758.46M
Net income$12.69M
Assets$1.01B
$39.16
-0.72%
Revenue$656.05M
Net income$46.90M
Assets$626.70M
$34.94
+0.09%
Revenue$616.90M
Net income$92.75M
Assets$827.87M
JOHNSON OUTDOORS INC JOUT
$43.20
-2.46%
Revenue$592.42M
Net income-$34.29M
Assets$604.10M
$63.52
-0.81%
Revenue$579.39M
Net income$20.60M
Assets$387.48M
DULUTH HOLDINGS INC. DLTH
$3.89
-2.75%
Revenue$565.18M
Net income-$16.39M
Assets$402.61M
$15.09
-1.31%
Revenue$546.49M
Net income-$8.11M
Assets$563.64M
$151.62
-0.07%
Revenue$503.52M
Net income$33.08M
Assets$500.73M
ACCURAY INC ARAY
$0.22
-7.50%
Revenue$401.95M
Net income-$49.19M
Assets$443.68M
TWIN DISC INC TWIN
$26.35
+0.36%
Revenue$381.27M
Net income$27.08M
Assets$401.25M
WEYCO GROUP INC WEYS
$51.84
-0.08%
Revenue$276.17M
Net income$23.08M
Assets$319.67M
$27.48
0.00%
Revenue$86.31M
Net income-$3.16M
Assets$51.61M
LiveWire Group, Inc. LVWR
$1.65
+10.74%
Revenue$25.67M
Net income-$75.11M
Assets$146.41M
Revenue—
Net income-$6.79M
Assets$557.61M
$28.64
-0.42%
Revenue—
Net income$474.78M
Assets$45.20B
Bank First Corp BFC
$146.41
-1.06%
Revenue—
Net income$71.50M
Assets$4.51B
$21.11
-2.07%
Revenue—
Net income$14.42M
Assets$1.78B
Revenue—
Net income-$4.18M
Assets$270.97M
$69.18
-1.55%
Revenue—
Net income$50.32M
Assets$4.08B
KOSS CORP KOSS
$3.75
0.00%
Revenue—
Net income-$391.5K
Assets$36.66M
$14.91
0.00%
Revenue—
Net income$1.79M
Assets$261.03M
MARTEN TRANSPORT LTD MRTN
$12.75
-0.16%
Revenue—
Net income$17.44M
Assets$949.77M
MGE ENERGY INC MGEE
$70.20
-0.72%
Revenue—
Net income$135.89M
Assets$3.16B
$162.63
-0.81%
Revenue—
Net income$150.69M
Assets$9.19B
$165.02
+3.10%
Revenue—
Net income$279.50M
Assets$13.92B
$45.07
+0.27%
Latest financials unavailable
$19.48
-0.51%
Revenue—
Net income$26.40M
Assets$2.26B
No companies match that search.
Showing top 10 of 53 companies by latest annual revenue
Sources: SEC EDGAR submissions (company information) · SEC XBRL Company Facts (financials) State Ledger collected this data Sep 19, 2026, 15:11 UTC — fiscal year above reflects each company's own reporting period, not this collection time. Market data: Alpaca via IEX, latest completed session stored by State Ledger. See the Markets & Economy page for the full non-SIP coverage disclosure and national market activity.
Education Summary
High school graduate+
92.92%
population 25+
Bachelor’s degree+
31.49%
population 25+
Public K-12 enrollment
823,040
2,235 schools
Student/teacher ratio
13.7 : 1
K-12 public schools
Educational Attainment
Attainment among population 25 and older
U.S. Census Bureau, American Community Survey 5-Year Estimates · 2021 ACS 5-year · 4,027,685 people
K-12 Education
Public schools
2,235
Teachers (FTE)
60,011
Graduation rate
90.00%
class of 2022
Per-pupil spending
$13,687
2021
Average teacher salary
$60,453
2022
National Center for Education Statistics, Digest of Education Statistics · reference year 2023
Higher Education
College enrollment
316,129
Degree-granting institutions
66
Avg. published tuition, public 4-yr
$8,974
Public
32
Private nonprofit
31
Private for-profit
3
National Center for Education Statistics, Digest of Education Statistics · reference year 2023
Schools & Institutions
21st Century Preparatory School
Regular School
517 enrolled
4K Center for Literacy
Regular School
291 enrolled
4K Community-Based
Regular School
61 enrolled
4K McFarland
Regular School
125 enrolled
4K PK Off Site
Regular School
615 enrolled
Abbotsford Elementary
Regular School
388 enrolled
Abbotsford Middle/Senior High
Regular School
404 enrolled
Abraham Lincoln Elementary
Regular School
330 enrolled
Abrams Elementary
Regular School
271 enrolled
Academy of Accelerated Learning
Regular School
563 enrolled
Accelerated Advanced Learning Program
Regular School
60 enrolled
ACE Alliance Charter Elementary
Regular School
121 enrolled
Adams Elementary
Regular School
295 enrolled
Adams-Friendship Elementary
Regular School
494 enrolled
Adams-Friendship High
Regular School
443 enrolled
Adams-Friendship Middle
Regular School
378 enrolled
Addison Elementary
Regular School
454 enrolled
Adeline Montessori School Inc
Regular School
103 enrolled
Advanced Learning Academy of Wisconsin
Regular School
35 enrolled
Al Behrman Elementary
Regular School
269 enrolled
Showing 1–20 of 2,232
Source: National Center for Education Statistics (NCES) · Common Core of Data (K-12) / IPEDS (higher education) State Ledger collected this directory Sep 21, 2026, 19:14 UTC — reference year above reflects NCES's own collection period, not this collection time.