State Ledger
Company profile

MediaAlpha, Inc. CIK 1818383

Ticker
MAX (NYSE)
Industry
Services-Business Services, NEC
Headquarters
Los Angeles, CA 90017
Fiscal year end
2025 (FY)
Market Data
Close
$10.09
Change
-$0.57
Change %
-5.35%
Volume
61,042

MAX · trading date Oct 9, 2026 · previous close $10.66 · source: Alpaca (IEX feed, not consolidated full-market data).

Key Financials
Revenue
$1.11B
Net income
$25.62M
Total assets
$383.83M
Total liabilities
$413.03M
Stockholders' equity
$4.16M
Cash & equivalents
$46.88M
Operating income
$22.12M
Operating cash flow
$65.60M
Capital expenditures
$340.0K

Fiscal year 2025, via 10-K filed 2026-02-23. A dash means this figure wasn't reported in the source filing under a field State Ledger recognizes - not that the value is zero.

Financial Performance
Operating margin
2.0%
Net margin
2.3%
Free cash flow
$65.26M
Free cash flow margin
5.9%
Liabilities / assets
107.6%
Equity / assets
1.1%
CapEx / revenue
0.0%
Operating cash flow / net income
2.56×

Derived from the fiscal year 2025 figures above. These metrics are mathematical calculations and do not represent a rating or assessment of the company.

Financial History
Fiscal yearRevenueNet incomeAssetsLiabilitiesEquity
2025 $1.11B $25.62M $383.83M $413.03M $4.16M
2024 $864.70M $16.63M $262.45M $308.68M $2.38M
2023 $388.15M -$40.42M $153.93M $248.35M -$10.29M
2022 $459.07M -$57.67M $170.08M $256.17M -$15.99M
2021 $645.27M -$5.28M $289.80M $351.37M -$4.34M
Company Details
SIC code
7389
State of incorporation
DE
Active filer
Yes
Most recent SEC filing
Form 4
2026-09-16
Financials filed via
Form 10-K
filed 2026-02-23

"Most recent SEC filing" may differ from the filing used for the financial figures above.

Location
Los Angeles, CA 90017
700 SOUTH FLOWER STREET
Data & Methodology

SEC EDGAR submissions API (identity, collected Sep 19, 2026, 15:11 UTC) and SEC XBRL Company Facts API (financials, collected Sep 26, 2026, 15:19 UTC) · figures as originally filed, not restated · a dash always means a value wasn't reported, never a real zero.

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